If you want to have a successful Internet marketing career, you're going to need to start creating your own product. However, making any old thing won't do, you need to create something of high quality that stands out, and that creates an emotional connection with your audience so they believe you empathize with them and can create the solutions to the problems they have in their lives. In this article, I'll go through a six step process that will ensure you achieve exactly that with your next product.
First, you'll want to tell your customers what they'll learn in the product. This is the key to making sure understand what they're getting, and it creates suspense and something to look forward to. You want to lay out what the product is, why your customers need it, how it works, and what it can do for them.
Next, you want to create a section telling a bit about yourself. Speak about your background, and what qualifies you to present on your topic.
Now, you'll want to create your emotional hook. Here is where you start to drill down into the major problems the customer has and thereby clearly express you know what is wrong. So if this was ‘make money on the Internet’ product, you would focus on emotional hooks like being overwhelmed, overworked, underpaid, and having little extra time to do the things you love.
Now, you make the connection between you and customer by emphasizing that you are just like them. Mention that you were once in their shoes, so you know how they feel, and you are best qualified to lead them to a solution to their problem. You can mention various things here, such as you've tried other programs that haven't worked. You were confused by the number of options out there and didn't know where to begin, etc.
Now, you're going to tell them what the solution is for their problem. Lay out the solution in as much of a step by step format as possible, being sure to leave no stone unturned in your explanation. Make sure you pay extra special attention to this part, as this is the meat of the product.
Finally, you're going to lay out a step by step plan that your customer should use in order to begin solving their problem. Follow these steps and when you start creating your own product, you're sure to please your customers and make them want to buy more from you in the future.
Do you want learn more about creating your own product? To download your free report on "27 Hot Ideas for Your Next Information Product", visit http://www.productstarterkit.com today!
Article Source: http://EzineArticles.com/?expert=Abdul_R._Aziz
Article Source: http://EzineArticles.com/6303200
Manohar Mattu
No comments:
Post a Comment