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6 Steps to create your own product

If you want to have a successful Internet marketing career, you're going to need to start creating your own product. However, making any old thing won't do, you need to create something of high quality that stands out, and that creates an emotional connection with your audience so they believe you empathize with them and can create the solutions to the problems they have in their lives. In this article, I'll go through a six step process that will ensure you achieve exactly that with your next product.

First, you'll want to tell your customers what they'll learn in the product. This is the key to making sure understand what they're getting, and it creates suspense and something to look forward to. You want to lay out what the product is, why your customers need it, how it works, and what it can do for them.

Next, you want to create a section telling a bit about yourself. Speak about your background, and what qualifies you to present on your topic.

Now, you'll want to create your emotional hook. Here is where you start to drill down into the major problems the customer has and thereby clearly express you know what is wrong. So if this was ‘make money on the Internet’ product, you would focus on emotional hooks like being overwhelmed, overworked, underpaid, and having little extra time to do the things you love.

Now, you make the connection between you and customer by emphasizing that you are just like them. Mention that you were once in their shoes, so you know how they feel, and you are best qualified to lead them to a solution to their problem. You can mention various things here, such as you've tried other programs that haven't worked. You were confused by the number of options out there and didn't know where to begin, etc.

Now, you're going to tell them what the solution is for their problem. Lay out the solution in as much of a step by step format as possible, being sure to leave no stone unturned in your explanation. Make sure you pay extra special attention to this part, as this is the meat of the product.

Finally, you're going to lay out a step by step plan that your customer should use in order to begin solving their problem. Follow these steps and when you start creating your own product, you're sure to please your customers and make them want to buy more from you in the future.

Do you want learn more about creating your own product? To download your free report on "27 Hot Ideas for Your Next Information Product", visit http://www.productstarterkit.com today!

Article Source: http://EzineArticles.com/?expert=Abdul_R._Aziz

Article Source: http://EzineArticles.com/6303200

Manohar Mattu

www.manu55.webs.com

Protect Your Articles

Protect Your Articles and Increase Your Exposure

Frustrated by scoundrels taking your work and then having to prove you are the original author?

Before you break out the pitchforks and call for the paddy wagon, consider this: Many of these "scoundrels" are not copy-cats looking for an easy article to prey on. Many are just misinformed and others may have made a simple mistake.

Either way, here are some measures you can take to protect your articles and maintain your credibility easily.

Preventive Action: Branding

Branding yourself as an Expert Author in any niche requires consistency in the quality and quantity of the articles you produce, as well as a solid byline or author name. Your author name creates strength, confidence, and credibility in your brand. So why wouldn't you use it to your full advantage?

Think of it as using a branding iron to stamp your author name on each and every one of your articles. Wherever your article goes, no matter the platform, your name goes with it.

If you write under different pen names (or alternate author names), ensure these names are consistent with your articles by staying organized. Keep a database of your author names, the articles attributed to those names, and where the articles are published. This ensures you won't publish an article under the wrong brand. Also, should your articles appear elsewhere without proper credit to you, you can legitimately prove the article is yours without confusing one of your author names with another.

Preventive Action: Resource Box

Ensure your article's byline matches the signature line or Resource Box of the article. Publishers are required to include the author's full Resource Box or author's signature line at the end of the article, so it is advantageous to have a strong Resource Box. Here are 4 items we recommend to include in your Resource Box:

1.   Your Name

2.   Your Unique Selling Proposition

3.   Your Call-to-Action

4.   Your Website Address

Not only do these four items increase brand-awareness, they create an impression and help readers find you wherever your article goes on the Internet!

If Action Is Needed: Communicate

Should you find your articles elsewhere and there has been no attempt to cite you as the original author:

1.   Open a line of communication by contacting the owner/webmaster of the site and ask them to fix the oversight. This will normally accomplish the end result you are looking for as most webmasters just need to be informed - it might have been an oversight or mistake.
 

2.   If after you contact them and no action has been taken within 48 hours, contact the site's ISP/Host. Ask them to enforce their AUP (Acceptable Use Policy). This information can usually be found by doing a WHOIS lookup on the domain name.

We expect publisher(s) to follow our reprint rules as stated in our Terms of Service for Publishers. However, it is up to you to take action against those who abuse your copyright or mistakenly published your article on their site without providing due credit. Check out your Reprint Rights in our Terms of Service for Authors.

Don't be afraid of publishers picking up your articles! If you create articles publishers find valuable, they will distribute your content to their ezine subscribers, which in turn provides you with great exposure and additional backlinks! Remember: Take preventive action with proper branding and if action is needed, give them the benefit of the doubt before jumping to any conclusions. Who knows? You may even build a new working relationship!

Share your favorite branding technique here!

To Your Article Writing Success & Passion!

Penny, Managing Editor
http://Blog.EzineArticles.com/
http://EzineArticles.com/

PS: Discover how you can create massive exposure for yourself and your articles here!